Product labels are an essential part of the whole marketing exercise. Not only do they communicate vital information about the stored item but also help in branding efforts for a company. However, these labels are lost on the blind for obvious reasons. And this is why Madrid-based Baud decided to incorporate Braille in designing the package and label for Lazarus Wine. The bottle itself makes for a brilliant design and the label is made intelligible for the sightless with Braille inscriptions. The whole manufacturing process is highlighted by the engravings. The beauty of the bottle is not lost on the general public either with the usage of bright colors. Now if only the designing innovation does not lead to a higher price of the product, this would be a prefect example of effective ethical marketing.