Podcasts are a great way to start building your brand. When you host an episode, it’s like creating free content that people will want to hear – similar to writing blog posts or creating YouTube videos. If your goal is to give advice or talk about something specific, then you’re already establishing yourself as the industry “expert” with no further effort.
Your podcast can also be used to educate people about your products or services. You can give demonstrations, share how-to videos, talk about special promotions – things like that. This is a great way to introduce your company and show your expertise at the same time. Podcasts are also a good option for businesses looking for new ways of advertising because they provide access to a very specific demographic.
However, podcasters, business owners, and many more may find themselves in the situation of needing to convert their videos.
When you are creating a podcast, there is one thing that can be the difference between success and failure: file formats. If you use the wrong format, your listeners will not be able to listen to your show. To avoid this problem, it’s important for podcasters to know about the different file formats and what they should use when recording their podcasts.
Reasons Businesses Use Podcast
People listen to podcast episodes while commuting, working out, walking the dog – basically, they will devote time to it if they find that the podcast is helpful or interesting. You can then build interest in your products and services because you’re providing great, relevant content.
Podcasts can also be used to train employees or give them easy-to-follow instructions. They are helpful for on-the-job training and provide a way for employers to communicate with their employees where they can’t always talk face-to-face (or in some cases, over conference calls).
6 Types of File Formats that Podcasters Need
There are six types of file formats that podcasters need: .aac (Advanced Audio Codec), .mp3 (.MPEG-2 Layer 3), .m4a (.MPEG-4 Part 14), .wav (Waveform Audio File Format) and more.
1. aac (Advanced Audio Codec)
.aac (Advanced Audio Codec), or AAC, is a file format that was developed in the late 1990s by Dolby Laboratories, Fraunhofer Society, and Sony. It is used most often for exporting high-quality audio formats like HE-AAC and AAC+. The advantages of using .aac are that it has good sound quality while still being small in size.
2. mp3 (.MPEG-2 Layer 3)
MP3 is a file format that was developed in the 1990s by MPEG. This format is small and can be played on a variety of devices. The quality, however, is lower than other formats so it isn’t as good for listening to podcasts.
3. m4a (.MPEG-4 Part 14)
The m4a (.MPEG-4 Part 14), or AAC+, is a file extension that has been used for audio files since 2004 because it has better sound quality than the original AAC format. It also takes up less space on your device. This format can offer lossless audio quality at half the size of other formats.
4. wav (Waveform Audio File Format)
WAV files are uncompressed audio files that contain sampled sound waves stored in PCM format with a sample rate between eight to 192 kHz. It is a large file, but it has the best sound quality of all audio files.
5. mp (MPEG-I Part 12/14)
The MPEG part (.mp) contains both video and audio and is a container format. The video can be encoded with MPEG-I Part 12/14, the older standard used to encode MPEG-I videos into files that are compatible with MPC players or MPC devices.
6. mov (QuickTime File Format)
The .mov format is a multimedia container file used by Apple Quicktime. The files can be of many different types, including audio and video data. MOV files are often preferred for their high quality and versatility across devices like iPhones or tablets.
What is a Video Converter?
A converter program (sometimes called a “converter”) is software that converts files from one format to another. Converters are often used for audio, video, and text files. These programs change the format of documents in order to make them compatible with different devices or types of software.
Why Does Converting Files from One Format to Another Matter to Podcaster
There are many reasons why one might want to convert their files such as from MP4 to WMV or a different format. But for podcasters, the most important reason is that podcasts usually upload in .MP3 format, and Apple Podcasts will not accept anything other than the MP4 video format.
Podcasters must use conversion software in order to get their videos accepted by the Apple podcast. This is why it’s so important for podcasters to use the best file converters in order to get their videos approved and posted.
When you are finished recording your podcast, it is important to save the file in an mp. This can be done by exporting it as an “mp” or “.m”. Once you have saved the file, there are many ways for podcasters to convert their files so they will work on other devices and programs.
Choosing File Converters
There are several different audio formats used when it comes to podcasting, but MP3 is the most popular one with AAC being a close second. MOV files are often preferred because of their high quality and versatility across devices like iPhones or tablets. Handbrake will convert between these two file types in minutes.
MediaIO is another free option that’s available for Windows and Mac users. But if you want a more secure option, you can try Transcribe that can convert most podcast files like AAC to MP4. Your files will not leave your own browser. There is no need to upload it anywhere. Just convert the file format right then and there.
In summary, podcasts are an excellent way for businesses to get their name out there. They have the potential to establish a company’s brand and create new leads through targeted advertising. The downside of podcasts is that they can be time-consuming if you don’t know what types of files you’ll need ahead of time, or how best to convert them into something your listeners will actually enjoy.
Article Submitted By Community Writer
