Strange name, great idea! This unique revolving microwave conceptualized by Czech designer Martin Zampach is a delight to watch. The But-On reduces the traditional concept of a microwave to its bare minimum where the sole control button only monitors the duration and intensity of the heating process. No more additional buttons to confuse you! With a fully removable and dishwasher-safe inner container, cleaning becomes hassle-free and you also need not worry about getting burned from the heated inner chamber as the unit opens up the food container in a unique vertical direction! Though the concept seems to lie somewhere in between a traditional insulated casserole box and the microwave, it can prove to be a handy little gadget that can easily be converted into a portable meal warmer/cooker with minor modifications.