Chocolate purchase is a matter of great deliberation, more so if it is meant to be gifted to someone. David Tonkinson was approached to give a new twist to dark chocolates by designing a novelty product and the accompanying point-of-sale display. He worked around the theme of nature and delivered chocolates as “GreenBloom – chocolate petals to share.” David’s product package consists of 150g of dark chocolate. This is molded in form of petals that branch of a chocolate stem; yup, a chocolate flower alright. A pulp paper package hides GreenBloom and has little cutout windows that allow customers to peek at what exactly they are purchasing. The package is ripped open along a perforated line and removing the pink section. So much for the product, even the point of sale display furthers the theme by putting the packages atop metallic stems. Thus, the entire floral theme is continued in totality. The product inside may be a fulfilling gift in itself but GreenBloom takes the message right to its end.