Baby feeding on the move is a difficult, though important, task for parents, as the kids require a proper meal maintaining an accurate temperature. Providing a solution, designer Karim Rashid has come up with an innovative feeding bottle named “Iiamo Go” which can warm milk by using the re-hydration energy from dehydrated salt to the body temperature and that too without consuming electricity. Combining a portable throw-away organic heating cartridge containing water and salt, the Iiamo warms, with the heating technology integrated into the bottle. The Iiamo Go is produced in PP (polypropolene), which is 100 percent BPA-free material. All the parents need to do is pour the milk, formula or milk powder in the bottle, insert the cartridge in the bottom of the bottle and then just wait for few minutes to let the milk heat to body temperature. To quote Karim,
Feeding a baby is a warm, intimate moment between parent and child. The bottle enables that human connection. Though a very functional product, a baby bottle doesn’t need to be a strictly functional. Emotional and aesthetic appeal must be considered too. Children love reflective shiny colorful surfaces and materials – I do too – maybe I am still a child. So it was time to make a baby bottle a wild interesting sculptural colorful animated object so the baby actually gets excited about being fed.