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About Time: A novel way to check the time!

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About Time is a unique table clock that does exactly the opposite of what we would normally expect from a clock! Dutch designer Buro Vormkrijgers’ rotating clock totally eliminates the minute concept from its mechanism and reveals the approximate time on an hourly basis.

The cone-shaped clock reveals the passage of time by gradually rolling around your desk. The clock features a long continuous sentence written on its face in a circular way. The continuous sentence carries the description of each passing hour, seperated by commas. As the clock makes the slow rotations on your desk, each hour is representated by a phrase like ‘It’s about six o’clock’ or ‘it’s almost seven now’.about time2

Its a soothing relief from the over-anxious lot of clocks which panic you every minute or second.

The clock is made from black anodized aluminum and measures 230mm wide x 90mm.

Get one from Generate for $179.

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