As the popular maxim goes, “Variety is the spice of life,” the same applies to the methods of advertising/marketing a company’s products or services. It’s easy to get fed up, especially when you constantly use one style of marketing materials without any significant results.
If you desire a fresh strategy that will add flavor to your brand’s advertising, simply incorporate beautifully designed and printed vinyl stickers. Check out the benefits of using custom vinyl stickers and some strategic tips to enhance your design process.
Benefits of Custom Vinyl Stickers
Personalized vinyl stickers are becoming more popular when it comes to leveraging creative ways to advertise your brand. The following are some benefits of using custom vinyl stickers.
1. Creative branding style
One of the ways to easily get the attention of your prospects is through creative advertising materials. Personalized vinyl stickers are unconventional, innovative ways to impress your brand’s identity in the hearts of your potential customers.
For instance, designing and printing your brand’s logo, slogan, or motto using vinyl sticker materials can be exceptionally eye-catching. This is because you can customize the stickers to reflect the shape and size of your logo or any other branding element.
2. Relatively cheap advertising
Vinyl stickers are relatively less expensive to produce. Hence, they’re cost-effective advertising materials. With your organization’s personalized vinyl stickers, you can reach a very large audience. Sometimes, hundreds to thousands of people can see your brand’s custom vinyl stickers where you attached them.
You can choose to attach your stickers to various surfaces, including your products, packaging materials, bags, cups, and any surface that has a high tendency to get across to many hands.
3. Brand awareness and visibility
You can achieve massive brand awareness and visibility through different promotional materials, including custom vinyl stickers. Potentially, millions of eyes can see your stickers, which reveal your brand’s message when you place them on the surfaces of things in conspicuous locations.
Sometimes, people go as far as attaching vinyl stickers to their vehicle’s windshield. Since you come across a lot of people as you drive, the tendency for your brand’s awareness/visibility to improve is very high. Also, people attach their organization’s vinyl stickers to public vehicles for a similar reason.
4. Durable advertising material
Outdoor advertising requires materials that can withstand harsh weather conditions and not fade within a short time. Vinyl stickers are one of the most durable advertising materials with water-resistant capacity. They last longer than materials like flyers, handbills, etc.
Strategic Tips for Designing Powerful Vinyl Stickers
Despite the benefits outlined above, a poorly designed sticker may not achieve the goal of the advertising/marketing. So, below are some strategies to help you design powerful personalized vinyl stickers.
1. Use the right software
There are numerous designing software programs for creating custom vinyl stickers; however, you must ensure to select the one with top-notch features and quality. For example, you can decide to use Canva, Adobe Illustrator, or any other nice software that you know.
2. Manipulate the color scheme
Vinyl stickers become very beautiful and eye-catching when you understand how to manipulate the color scheme. So, ensure to select and use the colors that match your brand’s identity and triggers your prospect’s emotions.
You may want to take some time to study the colors that align with whatever message you intend to pass and stick to them. However, ensure to be as moderate as possible, no matter your creativity.
3. Use simple and clear fonts
Whether you’re using a creative or a simple font style, one thing is paramount: try as much as possible to use easily readable fonts. What’s the point if your sticker looks beautiful but cannot be understood because of the difficulty of reading the write-up?
So, ensure to consider the people who will be reading your brand’s message on your vinyl sticker. This is especially for those who may want to read the content from a distance. Also, not all font styles align with the tone of your message. So, identify the most ideal one for you.
4. Use high-resolution images/illustrations
If you’re incorporating photos into your sticker, ensure that you get pictures of high quality that will maintain their sharpness when used. The same applies to illustrations; they must be top-notch and in alignment with your brand’s message.
5. Keep the design simple
Generally, it doesn’t matter what you’re designing, maintaining a simple layout is a vital rule of thumb. Designing your personalized vinyl sticker isn’t an exception. Try as much as possible to avoid overcrowding or compressing too many elements in your design.
Printing your Custom Vinyl Stickers
You can choose to print your personalized design on a vinyl sticker paper of 20.3 x 27.9 cm (8 x 11 inches) size. However, the print quality is largely dependent on the type of printer you use.
Typically, virtually all regular printers can print your design on vinyl sticker paper. However, some printers are tailor-made to do an extraordinary job so that your sticker can come out sleek and excellent.
In other words, do not bother yourself with the issue of printing your vinyl sticker after preparing the design. An exceptional printing company like HelloPrint understands what it takes to have an eye-catching, high-quality sticker that is irresistible.
So, kindly give the professionals the opportunity to transform your sticker design ideas to adhesive, thereby unleashing the power of personalized stickers on your brand’s advertising/marketing.
Final Words
Sometimes, a shift from the conventional approach is what you need to boost your organization’s advertising. While it’s okay to continually use flyers, banners, beach flags, etc., don’t forget to try personalized vinyl stickers as well.
You can’t tell the level of impact a well-designed and excellently printed vinyl sticker can make when attached to surfaces that your prospects come across every day. So, when making a budget for your next advertising, the list shouldn’t be complete until you include custom vinyl stickers.
Article Submitted By Community Writer
