Consider this before choosing a new design for your blog or website.
Are you starting a blog or do you already have a website that needs a change of design? If you’re a web designer, our guess is that you have this completely under control. If not, here are some pointers to help you choose a good design.
1. Choice of Platform
Choosing a platform is the first thing you need to do because this has a major impact on design implementation. Most low budget platforms have a variety of templates you can choose from but doesn’t offer much when it comes to flexibility.
Choose a more complex platform if you want full control of every design aspect. Remember, this will cost more and be more time-consuming.
We recommend Squarespace for a web store, Wix for a free and easy platform, and WordPress for everything in between. WordPress offers full control on a personalized platform but requires you to have some basic skills in web development.
2. The Purpose of Blogging
The blog’s purpose should be of great importance to the design. For example, running an online store or webinar platform requires a completely different design than an image and text blog.
For online stores, it should be easy to add and edit content, and there should be a search bar and user-friendly payment solutions.
For a blog displaying pictures, the design should be clean and minimalistic, not stealing too much attention from the content. For a text blog, you can experiment with a dominant and bold design.
3. Blog Theme
You probably have an underlying theme for your blog, but don’t forget to reflect the theme in the design. Are you blogging about food, fashion, animals, everyday life, or something else entirely? Let the theme influence the design for the overall user experience.
If your blog is about food recipes, it should look completely different from a blog used for selling vintage clothes. If your blog is about sales, you should consider sale stimulants such as personalized display ads and encouraging pop-ups to increase conversions.
4. User Experience
Design is also about user experience. It’s easy to get carried away with colorful and imaginative designs, but remember to focus on simplicity at all levels. Keep in mind that the design must look good and function well on a big screen, as well as on a mobile device.
This is crucial – you might be designing your blog on a desktop, but more than half of your readers will use a mobile device. Visit your website from several different devices and web browsers to see what works and what doesn’t.
5. Target Audience
Finally, the audience should influence your choice of design. Who is most likely to visit your website? Try to imagine your target audience and what they expect in terms of design and user experience. It’s all about keeping the recipient’s attention and interest.
Having a well-executed, easy to use and beautiful designed website will increase traffic and conversions.
Article Submitted By Community Writer
