Developed for the Electrolux Design Lab 2010, the “IceCloud” by Hungarian designer Fanni Csernátony is an intelligent, comfortable and eco-friendly cooler appliance that uses the natural cooling effect of water (passive cooling) and clay pots. Inspired by “Zeer,” clay pot used to keep the food fresh and cold in the deserts of Nigeria, the fridge concept includes Peltier modules to generate thermoelectric power, from the difference of the inside and outside temperatures, for built-in displays, sensors and ventilators. The IceCloud also extracts the humidity from the air, or evaporating water, to allow natural cooling. The new fridge apart from being energy efficient also saves space in compact apartments, as it levitates vertically from the wall, while the smart storage gives easy access to the user. Moreover, the IceCloud lets you download new recipes and health-care advices to view on the digital display.