Finnish designer Stephan Linfoss is looking to revolutionize the beverage market. Frustrated by the fact that plastic bottles couldn’t be stacked easily inside a refrigerator, he has come up with POP, a donut-shaped bottle. The POP bottle will be able to solve some of the beverage industry’s functional and environmental problems. The usual plastic bottles need more space for storage and their transportation is also a problem. But, with the POP, a person can put several bottles on a stick and take them around with utmost ease. The included string helps you attach the POP bottle to your belt as some fashion accessory. If that’s not enough to impress you, the POP is made of a modified PET polymer, which is both recyclable and durable. Now, that’s really impressive.
Moreover, a major share of the sales in every country will go to a charity fighting a major local environmental problem. We know how tough is it to reshape a thing that has remained almost the same for years and it even gets better if it’s done for an environmental cause.