Unlike normal household lamps this lamp is not all about decorating your house. It’s got greener side to it. Prime feature of this lamp is to ‘bloom’. It blooms into a beautiful flower lamp when energy consumption is less. And when energy consumption is high it withers into an ugly looking lamp.
The main motive described behind having such a concept is to increase energy awareness. Well, the idea of less energy for more beauty is not new for people at ‘Static’. They already have concepts like Disappearing-Pattern Tiles; beautiful patterns on tiles disappear when exposed to hot water.
Idea may sound nice but Electricity bills must be enough for anyone to save energy.