For a long time, vehicle wraps were simply considered as a way of protecting the paintwork especially on high-end sports cars. But with the business environment becoming more competitive by the day, managers are beginning to realize that they can gain a branding advantage from fleet wrapping. That’s why car wrapping companies like Bourbon St. Wraps are attracting serious attention from companies that own fleets of cars. As a business, there are many advantages that you can derive from branded fleet wrapping that you cannot access through other branding methods.
To make things clearer for you, let’s look at three reasons why you should consider wrapping your company fleet with your brand information.
- It’s an economical way of advertising your brand
Company cars are on the road for most of their usable lifespans. This means that they get seen by hundreds if not thousands of drivers a year. As the vehicles get seen on a regular basis, people get accustomed to your brand, which then entices them to buy your products. This is a powerful advertising tool that would cost a fortune if replicated using other advertising techniques. Other than the initial cost of wrapping the fleet, you get to enjoy free advertising throughout the life of the car. With reduced advertising costs, you can pass the same benefits to your clients, which serves to build your market share.
- It fits the flexibility needs of the 21st century business
The business environment today is very dynamic. Things are changing fast due to advances in technology. As a result, business has to keep adapting by affecting various changes including constant rebranding. That’s where fleet wrapping comes in. Most wraps can easily be removed and replaced with new ones that meet your new business outlook. This saves you money, as opposed to when you choose repainting as your preferred method of vehicle branding. With wrappings, any new changes in logo or other aspects of your brand can always be incorporated in your fleet at minimal cost. Besides, such dynamism in adapting your fleet to changes in your brand sends a message of credibility in the eyes of your existing and potential clients.
- It protects your fleet value while at the same time markets your brand
On top of offering you free advertising, you get to protect your fleet value, which is a characteristic of strong brands. Fleet vehicles are susceptible to scratches, stone chips and other common wear and tear issues that ruin a vehicle’s paint job. That’s something you will never have to deal with if you wrap your fleet. At the point of sale, all you have to do is remove the wrapping and the vehicle’s paint job will be as good as new. The ability of wrappings to keep the paint job of your fleet intact can also help you negotiate better terms with your car insurance company. You can then use these savings to give your customers better services and grow your brand equity in the process. After all, part of the reason why many companies stagnate is due to high operational costs that eat into their profit margins.
Article Submitted By Community Writer