Are you using video marketing in your business yet? Statistics show that companies using video generate higher revenue and see more non-monetary conversions. This makes sense considering people are largely visual, and videos are great for capturing attention online.
Video marketing is no longer reserved for large corporations with infinite marketing budgets to pay high day rates for videographers. Thanks to advanced technology,video marketing services are available to everyone and there’s no need to hire a private film crew.
Whether you’re already using videos or you’re still curious, here are four types of video marketing that can increase your business revenue.
1. Product demonstrations
If you sell products on your website, you definitely need product demonstration videos. These videos will help increase your sales by proving, in real-time, exactly how your product works. When customers can’t hold your product in their hands before they buy it, a demo video is the next best thing.
Product demonstrations are the key to moving customers through your sales funnel. Most people who watch product demos are nowhere near ready to buy, and your demo videos can move them along. If a prospect likes your demo, they’re more likely to sign up for your email list, which will give you the opportunity to nurture them over time.
Sometimes prospects watch product demos to choose between brands. So, for those already inside your sales funnel, your demo videos could help them choose your brand over your competitors.
2. Testimonials
Testimonial videos make amazing video marketing tools because they can increase sales by 34%. Not only do people rely on other people’s opinions to make purchase decisions, but video testimonials bring the entire experience to life.
Plain text testimonials can only inspire people to a point. Sure, you can include the person’s name and photo, but it’s not the same as a video.
Testimonial videos provide the following benefits over text:
- Your visitors will absorb more details from a video than text. Most people scan text online, including testimonials. With an engaging video, they’ll watch long enough to get the details.
- Your visitors can see, hear, and feel the excitement in a video better than plain text.
- It’s easy to get testimonial videos. You can ask your customers to submit testimonial videos in a contest for a free product or a discount. When you get submissions, use the best ones on your website.
- Some customers will create amazing testimonial videos and you’ll find your brand ambassadors this way.
While you can ask for testimonials, if you find video testimonials posted by your customers, link to them or embed them on your website. Let your visitors know they aren’t sponsored videos and were posted independently. Give your customers and leads more reason to consider doing business with your brand.
3. Explainer videos
Explainer videos are popular because they’re effective. When a visitor lands on your website, you’ve got about ten seconds to capture and hold their attention, and an explainer video can help you with that.
Traditionally, explainer videos are short animations that explain your company, product, or service. These videos are typically animations because people associate animation with entertainment, and they’re more likely to have positive associations.
This doesn’t mean you can’t create non-animated explainer videos, but animation seems to work best. Another benefit to animation is being able to script your videos without it looking like it’s scripted. With the right voice, you can convey your message perfectly without worrying about visitors noticing someone is reading a script. You can also try adding voiceovers to your explainer videos using realistic text to speech software which makes your video more engaging.
4. Company culture videos
Company culture videos are powerful, but not every brand has caught on to the potential. This type of video is an excellent way to strengthen brand perception and show your customers what your business stands for as a whole. Your brand image directly influences your sales, so it makes sense to create company culture videos.
Many customers want to know the companies they support are treating their employees well and that people enjoy their jobs. Company culture videos can help you shape this perception. To get an idea of what these videos look like, here are some examples published by The Muse.
Another reason to create company culture videos is to attract new talent. People want to work for companies that are enjoyable and will treat them well. When potential employees see your workers happy and thriving on video, it will make them feel good and they’ll be more likely to apply for a position.
Video marketing works
Businesses use video marketing because it works. If your business could use a boost, add some of the above videos to your marketing strategy to generate more leads and sales.
Article Submitted By Community Writer
