Creating a website for your personal portfolio or business can be a great way to market yourself to employers or build your customer base. However, actually growing your website and increasing traffic can be a challenge. Given the high saturation of personal and business websites on the internet, it can be difficult to find a way to make yours stand out. However, with new digital technologies and techniques, it is now much easier to increase traffic over time. Here are some easy ways to increase your website’s visibility and traffic:
1. Don’t Underestimate Social Media
A tried and tested method to market your website is utilizing social media. Many individuals and businesses overlook the power of social media because it can take time to grow a following and it can be time-consuming to keep posts up-to-date. However, social media is one of the best (and free!) digital tools to help people find your website. Social media can also strengthen your website’s influence by introducing visitors to your product or service, your personality or company voice, and your level of engagement with your customers or community. These factors can encourage people to visit your website and see what more you have to offer.
2. Incorporate SEO Strategies
SEO (search engine optimization) is a great way to boost your website’s ranking in search engine result pages and increase the chances of people clicking on your site. One essential SEO strategy is incorporating keywords into your website titles, subtitles, and first paragraphs. These keywords should relate to your website’s content and aim to help answer people’s potential Google searches. Another useful method is to build a blog page onto your website. Blogs are a great way to add organic keywords to your site and provide valuable information or insights to visitors. For example, offering staff training ideas on improving technical skills or providing knowledge on your website’s areas of interest can help other employees in your industry or help consumers better understand your services or products. Appealing to both professionals and consumers can help make your website applicable to a wider audience.
3. Provide Consistent Content
Updating your website with new blog posts or pages can help attract more visitors. Also, it can improve your SEO results because it shows search engines that your website is active. However, quality is more important than quantity, especially because these blog posts or pages are intended to showcase your products or services or provide helpful information for visitors. Creating a consistent schedule for posting blogs, updating old pages, and adding new pages can help make the workload more manageable and efficient. Advertising your new content on social media can also increase traffic to your website.
Overall, building a successful website may take time, but it does not have to be difficult. By utilizing social media to build a following or community, incorporating SEO strategies on your website, and routinely updating content, you can increase your website’s number of visitors over time. It is important to be patient, especially for SEO, because it takes time for Google to update search result pages and recognize changes to your site. Always keep track of changes you make so you can judge how successful they were and either implement similar changes in the future or change strategies. With time, you will build a popular, useful, and informative website!
Article Submitted By Community Writer