Elaborated or embellished designs may magnetize many but smart designing isn’t all about amplification of a product or design, as simple (though innovative) designs often attract buyers in bulk through their functional use. And this is possibly the theory behind Sebastian Frith’s new design. Hailed as ‘Key to Success,’ the multifunctional deign can be used in different situations. Looking like an ordinary keychain at first glance, the innovative product may also be used as a bottle opener and a wrench to screw small nuts and bolts. The Key to Success is not just a practical object for domestic use, but can prove highly functional for trekkers or travelers.