The digital marketing space has seen magnificent growth in the past few years. The growth drivers are the higher penetration of the internet and smartphone devices. The shift towards a digital system with the advent of a pandemic has further led to its growth.
You will notice that graphic designing is a vital part of content marketing to ensure user engagement. A static image or a video can help convey a lot more than written content.
Marketers suggest graphic designing is a vital component for creating brand awareness. It even plays a crucial role in a customer’s decision-making process.
The dependence on the internet has grown leaps and bounds bagged by our social media revolution. People remain hooked to their phones for more than 5 hours a day.
Checking reactions to their images, new status updates of friends, or participating in a trending challenge have increased people’s engagement on social media platforms.
This article takes a deeper look at the importance of graphic design in digital marketing.
How Graphic Designing Supports Content Creation
Graphic design helps convey a message in the form of visually appealing content. Such content helps get audiences’ attention to the particular content and boost engagement.
Earlier, the use case of graphic designing was limited to website development. The advent and proliferation of digital media have led to its rampant use across various forms of content.
The creation of static content using pictures, shapes, visuals, lines, etc., is possible through basic tools, like Adobe Photoshop, Adobe Illustrator, CorelDraw, Adobe InDesign, and QuarkXPress. With the help of these tools, graphic designers can create most of their static content.
There is an increased need for video creatives, gifs, or short-form videos, also known as snippets. Such videos need to be stylish, have background music, adhere to the aspect ratio of the platform, and include captions.
Making such videos is possible with the help of video editing tools, like bigvu.tv, which help create content as per any requirement.
How Important Is Graphic Designing to Your Business?
There are various ways in which graphic designing positively impacts a business.
1. Creating a Strong Impression
Visuals can have a lasting impact on a person’s mind. Simple statements don’t have the same appeal as a colorful image. Also, the data gets easily conveyed to the customers through graphics. There is a 94% higher engagement of websites with visuals than those without them. They help hook your customers to the brand.
2. Conveying the Brand Message
At times, words aren’t enough to put forth a strong message. During these scenarios, visuals or graphics work best. A graphic designer’s creative portrayal of messages in different forms helps do the job.
There is an increased need for creative minds who can work across multiple platforms. A graphic designer considers the color scheme, products, content, and other related factors while creating a customized design.
Learning these isn’t an easy task. But hiring a graphic designer can help you better convey information through reports and illustrations.
3. Building a Brand Identity
One of the vital aspects of any new startup is the associations it creates through visual elements. It helps the business create an identity and recognition for the brand. Hiring creative graphic designers is a wise choice to strengthen a company’s creative outlook.
4. Maintaining Consumer Trust
In this era of the internet, you can find everything online. You are only a click away from the world, and can easily access anything from anywhere. A person can opt for medications or groceries while sitting at home. Your poor graphics can deter the customer from making their purchase decision.
An attractive and creative graphic design can help impress the target audience and bring them to your website/app. Data suggests that people have a higher tendency to respond to creative illustrations and develop trust around them.
5. Increasing Traffic
Meaningful and creative graphics help retain customers to your social media handles. There is a higher engagement of customers, and people tend to share information willingly. As trust builds with the customers, it helps bolster the brand’s image.
The resultant action of this phenomenon leads to an increase in traffic across your brands’ digital assets. Ultimately, it opens up many opportunities for driving conversions and sales.
Thus, a graphic designer’s role is critical for every business, especially in this internet-savvy world. It is an age where our attention span is shorter than a few seconds, and it demands the need for more engaging and gripping content.
Article Submitted By Community Writer
