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5 Branding Tips for Real Estate Agents

Branding Tips for Real Estate Agents

When you’re a real estate agent, you and your personal brand are inextricably linked. The question is, are you consciously shaping your personal brand with intention … or letting the marketplace dictate it for you?

If the answer is the latter, it’s time to make a shift in the opposite direction. Here are five helpful suggestions.

1. Get Clear on Your USP

property sale or purchase discussion

It’s always a good idea to start with your unique sales proposition (USP). In other words, what makes your approach special/different from that of the dozens of other agents in your market?

You can get as technical as you like with developing a USP, but here’s a simple formula that works really well:

“I help [your target audience] to [desire they want to achieve] without the [pain they want to avoid].”

For example: “I help luxury Boston homeowners sell their homes in 90 days or less without the frustration of dealing with open houses, back-and-forth negotiations, and long closing periods.” 

Once you’re clear on your USP, everything else becomes simple. It’s just a matter of adapting that USP to the appropriate medium. 

2. Enhance Your LinkedIn Profile

LinkedIn is a vital platform for real estate agents. In addition to helping you network, the site can serve as the basis for your entire personal brand.

Fortunately, most real estate agents don’t have very high-quality profiles. This leaves the door open for you to seize the opportunities.

You don’t have to spend hours on your LinkedIn profile. The best things you can do are to take a professional headshot, design a custom banner that communicates your value, and incorporate your USP into your profile.

If you take these simple steps, you’ll put yourself ahead of 90 percent of the other agents in your market. 

3. Utilize Postcard Marketing

Postcard Marketing

Postcard marketing is surprisingly effective even in today’s digitally saturated marketing environment. While other agents are pouring 100 percent of their energy into Facebook, landing pages, and PPC ads, most have forgotten about the classic postcard.

This is another way the door is cracked open for you to enter and reach people who are going untouched by other agents. Real estate postcards are inexpensive.

You can send a full-color, glossy postcard with postage for as little as 70 cents per card. That means you can reach as many as 100 homeowners for roughly $70.

As long as you clearly communicate your USP and send the cards to the right audience, you’re going to recoup that expense very quickly. 

4. Build an Email List

In the online world, an email list is one of the few things over which you have total control. Think about setting up a simple landing page and driving traffic to that page by dangling an attractive lead magnet in front of people.

Then, with a simple opt-in form, you can collect names and email addresses. These email addresses will get placed into a five-part email drip campaign that adds value and positions you as the subject-matter authority in your market. 

5. Author a Book

uploading-details

It’s surprisingly easy to author a book these days. All you need is some ideas and Google Docs or Microsoft Word. From there, you can use tools like Grammarly to edit the content.

Once it’s ready, use Amazon’s self-publishing platform and upload your book into their system. You don’t have to write 150 pages to become an author. A 50-page tome that packs a ton of valuable content can be a great tool for generating leads.

It basically becomes a glorified business card.

Take Control of Your Brand

You have a personal brand whether you recognize it or not. And if you’re not actively controlling your brand, someone else is.

By utilizing strategies such as the five described above, you can take proactive control of your brand and generate the sort of leads and clients you seek.

Don’t feel intimidated by this list of strategies. Start by developing a clear USP. Once you have a one-sentence value statement down, shift your focus to one technique at a time.

Maybe it’s revamping your LinkedIn profile -– or perhaps you want to launch a postcard marketing campaign. The key is to pick something and execute.

Once you feel you have that facet under control, add something further to the mix. A steady compounding approach will eventually put you in the position where you’ll succeed.

Article Submitted By Community Writer

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