One of the key essentials that we learn in marketing is presentation; the way you show a product to a customer will determine whether he buys it or not. Jewelers normally make the most of this by designing the look of their stores in the most unique ways possible. This would explain why a jewelers shop always looks as fancy as the items that they sell. Shop design is a vital factor that is considered when planning what the retailer space should look like. The dominant trends and design principles are changing rapidly and the UK jewelry industry has felt the impact of these changes. A jeweler’s showroom should be designed in a way that accommodates smaller touches that help to makes the customers experience a highly personalized one. The best retail experiences are created though the ideal shop design; this helps to enhance the buyers experience and ensures that the company is around for a long time. The jewelry industry depends on aesthetics to a certain extent; and each purchase is considered to be especially significant. The industry involved in the manufacture of shop fittings is influenced by the changing design trends that have evolved at a rapid pace in the last few years. This evolution was encouraged by international brands as well as local ones who had begun to focus on creating a brand identity that is extremely well defined. A good shop design will attract your target customers which will lead to good sales. E-commerce has posed a threat to traditional modes of shopping. According to Lumsden, the creative director of the Callum Lumdsen, retail brands have to work on the look of their stores in order to help them to differentiate their brand names from this increasing competition. A lot of brands have multi channel modes of shopping and they work an each so that they complement each other. Consumers choose to compare products and prices online and on their smart phones, jewelry retailers can use this to their advantage by applying innovative designs to help them differentiate their brand. Michael Sheridan of the design agency Sheridan & Co says that the shop fits for the modern jewelry store emanate luxury in a minimalistic and simple design if planned correctly. Sheridan has also noticed a change in his client’s demands from pompous luxury to something more simplistic, as they want to create an environment that is similar to the one in which they will use their products.