Driving traffic to a website is difficult if you don’t know where to find potential readers of customers from. Many website owners find that advertising becomes a costly affair as they pay for clicks and advertising banners. They seek ways they can promote their website for free, to ensure they are bringing in some profit rather than spending every dime they make. If your website or company is still in the early stages of development, this is a valid concern. Don’t feel forced into purchasing more advertising in hopes of gaining customers. Instead, see how the various forms of low-cost advertising for blogs and websites can help, and how it will increase your profits.
Starting Blogging Using SEO Tactics
If your company doesn’t have a blog, this is one of the first things to start on. Once you have a hosting platform, such as WordPress, you’ll want to build up content that will attract your readers. SEO stands for search engine optimization. Your blog posts will contain certain keywords that your target users are searching for. Having these in your blog ensures the right folks will stumble upon your website organically, and hopefully like what they see.
There are a few pointers to keep in mind when using SEO:
- Don’t use the keyword too many times, or use too many keywords at once. This appears as keyword stuffing, which has a negative effect on your Google results
- If your blog or company only services one location, consider making the city and state part of your SEO, along with a few choice keywords
- Vary your keywords with each blog post to attract different types of viewers. If you have a website dedicated to plumbing, talk about bathtubs in one post and sink drains in the next, to maximize the viewers that find you
Blogging and using SEO is not a new way of advertising, but it is effective. You can use the analytics on your website to help you determine how folks are finding you. Effective SEO results take time, so be aware of this.
Create a Logo That Stands Out
Having a logo that is unique and all your own goes a long way when trying to obtain new followers. If you don’t have a picture of your company that followers can identify with, it makes it difficult to stand out from the competition. This creates confusion and prevents people from understanding more about your company. Similar to creating a product design that works, think about these factors as you build a logo.
- How you want folks to think of your brand
- An image for your brand that is not already in use
- What your logo will appear on
With these attributes in mind, you can come up with a way for people to know who your company is, and what you have to offer, simply by looking at a logo. A little fame goes a long way when it comes to building your company’s image.
Engage Folks with an Email List
Email lists prove invaluable as you engage potential customers and keep them updated on changes within your company. This is a low-cost idea that will allow people to sign up and be made aware of:
- New items
- Changes in your company
- Recruiting feedback
Having a WordPress email list gives your readers the chance to sign up, without pressuring them into anything. This puts you in front of organic leads who are likely to show an interest in what you have to say. The best thing about using an email list is that you can change and upgrade as your audience expands. By offering more features as your fan base grows, you find it easy to offer a personalized touch, since you know who your customers are.
Make Content Easy to Share across Social Media
On your blog or website, flare should be present. Flare isn’t the popular little pins made famous by the movie Office Space. Instead, it is buttons for popular social media channels, like Facebook, Twitter, Pinterest, and Instagram, to name a few. Clicking on these buttons allows readers to instantly share with folks in their social media circle. This is free and effortless promotion for you. Having it means you can track which social media channels your website or blog is doing the best on. You can use that information to increase marketing efforts on a channel, or focus exclusively on whichever one is giving you the most readers and engagement.
Article Submitted By Community Writer